The best tools in the world only deliver value if teams actually use them.

For CIOs leading digital transformation efforts—especially in highly regulated industries like government and healthcare—rolling out new technologies isn’t just about turning on licenses. It’s about driving thoughtful, strategic adoption that sticks.

Asynchronous video, powered by Atlassian Loom, is poised to reshape how organizations communicate. But realizing its full potential requires more than simply introducing a new recording tool. It demands leadership, cultural alignment, and a clear plan for scaling new behaviors across teams.

At Oxalis, we help IT leaders successfully integrate tools like Loom into their ecosystems. Here’s what we’ve learned about making async video adoption work—at scale, with impact, and in ways that fit tightly regulated environments.

Why Async Video Matters Now

Before diving into adoption strategies, it’s worth stepping back to remember why this shift matters so much.

Remote work, hybrid schedules, and increased operational complexity have all pushed traditional communication methods to the breaking point. Meetings are too frequent. Emails get lost in noise. Critical information often doesn’t reach the right people at the right time.

Async video solves for this by offering:

  • Human connection without the calendar chaos
  • Clearer messaging without real-time demands
  • A scalable way to lead, teach, and collaborate

But introducing async video into your organization requires intentional change management—because it’s not just a new tool. It’s a new way of working.

Key Strategies for Driving Loom Adoption at Scale

1. Start with Leadership Modeling

Adoption starts at the top. When CIOs and senior IT leaders personally use Loom for key communications—weekly updates, strategic announcements, project kickoffs—it signals to the organization that this is not just a side experiment. It’s part of how the business operates.

💡 Action Tip: Record a short Loom welcoming teams to the initiative. Model best practices like brevity, clarity, and human tone.

When leaders embrace async video, others follow.

2. Identify High-Impact Use Cases First

Not every communication needs a Loom. Start by targeting high-impact, low-friction areas where async video will make an obvious improvement.

Some top-of-mind examples are:

  • Replacing weekly status meetings
  • Delivering project updates
  • Providing onboarding walkthroughs
  • Explaining incident responses

💡 Action Tip: Work with team leads to select 2–3 pilot workflows where Loom will save time and improve clarity right away.

3. Integrate Loom into Existing Tools and Workflows

Adoption accelerates when new behaviors fit naturally into existing systems. Because Loom integrates seamlessly with Jira, Confluence, and Jira Service Management, embedding videos into existing issues, pages, and projects is frictionless.

💡 Action Tip: Train teams on how to add Loom videos to Jira tickets or Confluence documentation as part of their regular updates. Make async video a part of how work gets done—not an extra step.

4. Build Awareness and Training

New tools require enablement. Launch Loom with internal campaigns that explain the why, how, and when to use it.

Provide:

  • Short Loom-recorded tutorials
  • Best practice guides (e.g., keep videos under three minutes, focus on one topic per Loom)
  • FAQs addressing security, access, and compliance

💡 Action Tip: Create a Confluence page hub with Loom how-tos, embedded demos, and links to governance policies.

5. Measure, Celebrate, and Adjust

What gets measured gets managed. Track adoption metrics like:

  • Number of Loom videos created
  • Meeting hours saved
  • Views and engagement rates

Share early success stories across teams. Recognize power users. Adjust training and guidance based on feedback.

💡 Action Tip: Highlight time savings and user wins in leadership reports to show tangible impact early and often.

In regulated sectors, adoption plans must also account for compliance, security, and governance needs.

Fortunately, Atlassian Loom is built with enterprise-grade security features:

  • SOC 2 Type II compliance
  • Encryption at rest and in transit
  • Access controls and retention settings

Work closely with IT security teams to establish usage policies around:

  • Video retention and deletion
  • Access permissions
  • Appropriate content guidelines

Building compliance into the rollout ensures that excitement around Loom doesn’t create future risks.

Async Video: A Strategic Advantage for Modern CIOs

At a time when every organization is being asked to move faster, operate leaner, and connect more authentically, asynchronous video is no longer optional—it’s a strategic imperative.

CIOs who successfully drive Loom adoption aren’t just deploying a tool.

  • They’re leading a cultural shift:
  • Toward smarter communication.
  • Toward more engaged, empowered teams.
  • Toward digital workplaces that are agile, resilient, and human-centered.

And in highly regulated environments, doing this well sets organizations apart—not just in efficiency, but in trust, transparency, and operational excellence.

In this eBook, you’ll discover:

  • Why async video is essential for modern, hybrid teams.
  • How Loom fits into the Atlassian ecosystem to boost clarity and connection.
  • Key use cases for Loom across IT, support, leadership, and training.
  • Steps to build a culture of async communication.
  • How to roll out Loom effectively and measure its impact.

Ready to Lead the Shift?

At Oxalis, we help organizations adopt transformative technologies like Loom with a clear focus on security, compliance, and long-term success.

Let’s talk.

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